Internet marketing or web marketing means
advertising on the internet. In this, both i.e. publisher and an advertiser are
involved. Online marketing is one of the large business which is increasing rapidly
as there are lots of internet users who are showing their interest in buying
things online. There are many famous websites that provide online shopping such
as, Homeshop18.com, Jabong.com, etc. People shop from such websites which are
fast in service. There are different things in internet marketing which people
should know.
Types
of Online Marketing
·
SEM
(Search Engine Marketing)
As the name suggests, it is the process of marketing
the website by using search engines. There are two modes to do SEM, i.e. SEO
and PPC.
SEO
stands
for Search Engine Optimization. It is one of the way that affects the
visibility of a website. When someone searches on the internet, Google show the
results according to the ranking. The site with higher ranking will come on the
top. SEO uses some techniques that maximize the rank of a website. Another way is PPC, that stands for Pay Per Click. It is also known as cost
per click. In this, you pay the
amount when you click on the advertisement. Clicking on each ad will charge
money from you.
·
SMM
(Social Media Marketing)
In this, marketing is done on the social media such
as Facebook, Twitter, YouTube etc. It plays a vital role in gaining traffic on
the website. In this, you can ask queries, share your idea with others. It is
one of the effective way to promote the website.
·
Email
Marketing
Email Marketing is a kind of direct marketing. It
can be carried in either way, Transactional
emails or Direct emails. This
marketing saves the time as just an email do its work. It is fast as well as
cheap. Most of the marketing is done using email because it is easy to use.
·
Content
Marketing
It uses web content for marketing. It’s main purpose
is to provide the effective information to ease in communication. The valuable
content attracts the customers as it increases the interest level of the
customers.
Pros
Of Internet Marketing
·
It saves the time of an individual
·
Fixed cost
·
Easy to apply
·
Variety of things are available
·
More convenient
·
Easy mode of payment
·
Reach directly at home
·
Affordable
Internet marketing have proved to be a boon for market
leaders and for people too, as there are lot of its advantages. And relevant
information is provided to ease the users. It is one of the effective way of
marketing that also helps in maintaining communication with the customers.
